Thursday, September 30, 2010

Product Placement

It always works. Oliver Stone recently admitted to an audience at an Advertising Week event that the film was too big for the NYC film tax credits and that received $60 Million from Fox. That is actually a small budget for an appetite of any filmmaker nowadays. In order to help boost the platform, the film drops notes for Dunkin Donuts and Ducati, in addition to a slew of other companies willing and wanting to be mentioned. Producers need to do anything they can and lets face it, a feature film can be essentially a 2 hour commercial for any product. Granted the film may not always be focusing on that particular "thing" that is being subconsciously sold to us. Most anyone knows that Vince from "Entourage" drives in a Maserati or Aston Martin and often takes sip breaks at Coffee Bean and Tea Leaf. The human mind remembers, and we want what the stars have.

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